Google My Business Optimization for Lawyers
Why you need a Google My Business listing.
Your law firm is a local business most likely with an office location.
A free Google My Business listing literally puts your law firm on the map.
A popular search phrase "lawyer near me" will provide optimized Google My Business listings.
Google My Business gives you a place directly in Google search result pages that display Name, Address, Phone (NAP) with photos, posts, hours of operation, client reviews and Q&A section.
All of these give your law firm a way to populate your business directly in search result pages.
Google's master plan is to keep people on search result pages and not clicking away. They are creating more and more features that accomplish this goal. If you don't claim and utilize a free Google My Business listing your competitors will.
Even though Google My Business listing is free it's best for your law firm to hire a professional.
- Putting your time to becoming a better lawyer not marketer
- They know how to optimize
- Ability to integrate into a larger marketing and advertising strategy.
Optimizing your Google My Business.
Optimizing your Google My Business is where the step by step instructions end. Experience through trial and error experiments put you at advantage over your competition.
Photos can be uploaded by your law firm and the public. GMB allows you to add photos of the inside and outside of your business. You can posts photos of your "team" there as well.
I believe Google My Business is the absolute best place to ask clients to leave your law firm a review. Your law firm will benefit from having many 5 star reviews. From my experience
Services allow you to add in categories that fit your business. This helps business define your law firms services. That helps Google put your law firm in front of the relevant searchers at the right time.
Posts are a great addition to your Google My Business. Posts allow you to directly control at least some information that shows up in Google Search Result Pages for your law firm.
Questions & Answers Section
The Q&A section allows the public to submit a question to your business. You can answer the questions from your Google My Business. What's great about the Q&A section is the future pay off. The Q&A is there for potential clients in their vetting process to get a better understanding of your law firms brand and personality.
How to create a Google My Business account.
Google has provided step by step instructions for setting up your Google My Business Account.
How to verify a Google My Business account.
Google provides step by step instructions to verify your Google My Business account.
Google will send a postcard to your business address with a verification number.